A series of art works are to be displayed promoting the fact that London is open to the world for business.
So where are these works of art? Are they in Paris, New York, Milan? Are they where international investors pondering where to invest their international investments are based?
Of course not! They are on the London Underground. In London. Where Londoners will see them.
It’s all very sensible to tell the outside world that at least one part of the UK voted to stay in the EU, and unlike the provinces doesn’t seem to be suffering a spate of racist attacks against our fellow humans.
But why preach to the converted by putting the art in London — it should be where the potential audience is, which is by dint of the point of the campaign, is not in London.
If you are an international businessman who happens to be in London soon, do try to notice the art work while you are here.
But if you are one of the vastly larger number of international businessmen living outside London and worried about investing in London, lets hope that the LondonIsOpen campaign deigns to reach you as well some time soon.
After all, you are the main audience for it.
