Dubai, city of skyscrapers and oil wealth is not quite so wedded to the motor car that it wont consider public transport and is nearing the completion of its own metro railway network.
I saw an advert in this weeks issue of The Economist though – and the Dubai Metro is offering naming rights for the stations, and even the train lines themselves.
I wonder if that would work in London?
Well, technically it already has – as Surrey Docks was renamed as Surrey Quays when the shopping centre of the same name opened nearby and they apparently paid London Underground Â£50k for the renaming.
If a corporate sponsor came along, who would be best for which stations- or lines?