Some months ago, I noted an advert in The Economist calling for companies to sponsor the stations on Dubai’s new metro railway.
As Annie Mole noted last December, the London Underground is also considering lifting its ban on station sponsorship – leading to a flurry of suggestions on another website I chat on for suitable brands to sponsor bits of the network.
This morning, I came across this news article – and it seems that sponsorship can be very lucrative – as the Dubai metro raised a staggering Â£343 million (AED1.8 billion) from potential sponsors.
They sold 47 out of the 57 stations – keep the 10 most sensitive stations free of branding. London Underground owns 250 stations – and on an (unlikely) direct value comparison, that could raise Â£1.8 billion for the tube network.
The naming rights only last 10 years – so in ten years time, the tube gets another lump of cash.