The Famous Five reunite for a train adventure with Great Western Railway

The Famous Five are embarking on a new railway adventure with Great Western Railway (GWR), for the first time since 2020.

In a new TV ad titled ‘Five Get There First,’ the beloved characters showcase the advantages of train travel, emphasizing the levels of comfort, speed, sustainability, and socializing opportunities that surpass those offered by cars.

This advertising campaign, the fourth instalment featuring the Famous Five, aims to underscore the eco-friendly nature of train travel compared to cars, highlighting its key benefits. The storyline unfolds as Uncle Quentin and Aunt Fanny venture to the seaside in their exhaust-spewing automobile, while the Famous Five opt for a GWR train.

Richard E. Grant reprises his role as Uncle Quentin, and Jennifer Saunders lends her voice to Aunt Fanny. The ad kicks off with Uncle Quentin playfully challenging the children by exclaiming, “Last one there is a rotten egg!”

Determined to prove themselves, the Famous Five embark on a peaceful journey, enjoying views, engaging conversations, and cups of tea.

Meanwhile, Uncle Quentin and Aunt Fanny face a series of misadventures on their arduous road trip. They encounter frustrating traffic delays, endure road pollution, struggle with a mud-obscured windscreen, and even encounter farmyard hazards before careening through the streets of a quiet seaside town.

By the time Quentin and Fanny finally arrive, the children have already been there for quite some time. The stark contrast between their experiences prompts Uncle Quentin and Aunt Fanny to acknowledge the merits of train travel and pledge to start opting for it as well.

GWR says that it is delivering almost a 5% increase in train services every day across the network this summer and ‘Five Get There First’ is a fun way to highlight the benefits of travelling by train, encouraging more people to make the switch from car to rail.

GWR Director of Sales and Marketing, Amanda Burns, said: “We’re proud to continue to produce distinctive advertising campaigns that stand out in a crowded travel market and hope ‘Five Get There First’ inspires people to travel with GWR and experience our world-class destinations for themselves.”