The Museum of Brands has dusted off an exhibition that hasn’t been seen for nearly a decade — showing the changing face of the many company logos we think we’re familiar with.

Some brands seem to change logos as frequently as the British weather while others seem eternal — and with the recent shock at Golden Syrup dropping its eternal logo on some of its products, this is a good time to see how other companies have changed over the years.

The 80 Brand Histories exhibition was a popular display at the museum’s previous location in Colville Mews, and is back for the first time since 2015.

By looking at case studies of specific brands over time, it is possible to examine how the packaging has changed in response to the needs and concerns of consumers, businesses and wider society. Little changes, which may go unnoticed at the time, slowly becoming large changes over the years.

You might be surprised by some of the designs you haven’t seen for a long time.

Yet, while some have obviously undergone radical changes over the decades, others seem to have retained their core design and only mildly tweaked it to accommodate changing tastes.

The museum also keeps up with the changes, recently adding that notorious new Golden Syrup bottle to its collection.

The exhibition Chronologies: A Visual History of Brand Evolution is at the Museum of Brands until the end of October 2024

The museum is open Monday through Saturday from 10am to 6pm and Sunday and Bank Holidays from 11am to 5pm.

Entry to the museum costs:

  • Adult: £10
  • Child (7-16): £5.50
  • Concessions: £7.50
  • Family: £26


Be the first to know what's on in London, and the latest news published on ianVisits.

You can unsubscribe at any time from my weekly emails.

Tagged with:

This website has been running now for over a decade, and while advertising revenue contributes to funding the website, it doesn't cover the costs. That is why I have set up a facility with DonorBox where you can contribute to the costs of the website and time invested in writing and research for the news articles.

It's very similar to the way The Guardian and many smaller websites are now seeking to generate an income in the face of rising costs and declining advertising.

Whether it's a one-off donation or a regular giver, every additional support goes a long way to covering the running costs of this website, and keeping you regularly topped up doses of Londony news and facts.

If you like what you read on here, then please support the website here.

Thank you

  1. Brian Butterworth says:

    Any museum with a can of Quattro deserves a visit!

  2. TootingPete says:

    This is hidden gem of a museum and a labour of love for its owner/curator, who was lurking around when we visited but introduced himself to us towards the end of our tour and had some fascinating stories to tell.

Leave a Reply

Your email address will not be published. Required fields are marked *


Home >> News >> London exhibitions