Stella Artois airship over London

A few weeks ago, I read about plans to fly airships over London as a tourist attraction. It seems that the giant Zeppelins, sponsored by Stella Artois have started their flights as one drifted over South London heading towards Greenwich this morning.

Over Battersea Power Station

Would love to go on one, but the price is a bit painful – alas.

Update: My friends over at The Londonist got to go on a trip and their report is here.

Two plans and an airship