Your guide to London's culture and transport news and events taking place across the city.

Your guide to London's culture and transport news and events taking place across the city.

Exhibition: Chronologies: A Visual History of Brand Evolution

Location

Museum of Brands, Packaging and Advertising,

111-117 Lancaster Rd, London,
W11 1QT

Dates

This exhibition runs from Fri, 12th Apr 2024 to Thu, 31st Oct 2024.

Forthcoming dates:

Wed,
12th Jun 2024  
(10am - 6pm)
Thu,
13th Jun 2024  
(10am - 6pm)
Fri,
14th Jun 2024  
(10am - 6pm)
Sat,
15th Jun 2024  
(10am - 6pm)
Sun,
16th Jun 2024  
(11am - 5pm)
Mon,
17th Jun 2024  
(10am - 6pm)
Tue,
18th Jun 2024  
(10am - 6pm)

Cost: £10

Description

This exhibition shows the decade-to-decade evolution of today’s most iconic brands, including Cadbury’s Milk Tray, Bisto, HP Sauce, Ovaltine and many more.

Previously a very popular display at the museum's previous location in Colville Mews, the Brand Histories are back for the first time since 2015.

By looking at case studies of specific brands over time, it is possible to examine how the packaging has changed in response to the needs and concerns of consumers, businesses and wider society. Little changes, which may go unnoticed at the time, become large changes over a number of years - visitors may be surprised by designs they haven’t seen for a long time. This is where you're most likely to see something which is recognisable across generations and sparks a clear memory of the past and its contrast with the present.

Many brands started life with the name of a man, like Mr Colman’s Mustard, but as the number of products grew, companies needed to find new names to describe their products. The advent of the self-service supermarket meant brands had to work harder to stand out on the shelf to attract the attention of shoppers. The packaging on display shows how the colour, shape, material and labelling of a product can be used as brand signals in a crowded marketplace. Several of the household brands on display, like PG Tips, have changed their packaging many times, whereas others, like Heinz, remain largely fixed, maintaining a consistent brand identity. Shoppers generally make connections with brands and have the packaging in their memories, making rebranding a huge risk.

Highlights include:

Marmite from 1930 to today, including the extremely quotable ‘Love it or Hate it’ slogan

Brasso, one of the longest unchanging brand timelines between 1905 and 2000

Lyle’s Golden Syrup, including the most recent edition without the dead lion logo

Limited editions also feature, like Paul Smith HP Sauce, Andy Warhol and Paul and Joe’s Perrier label designs, Marmite Special Editions and festive Twiglets.


Contact and Booking Details

More information at this website.

No need to book tickets - just turn up on the day.

Disclaimer

The information and prices in this listing are presumed to be correct at the time of publishing, but please always check with the venue before making a special trip.

All images are supplied by the exhibition organiser.

This exhibition runs from Fri, 12th Apr 2024 to Thu, 31st Oct 2024

This event runs over several days/weeks. Dates include:

June 2024

July 2024

August 2024

September 2024

October 2024

Location

Museum of Brands, Packaging and Advertising,

111-117 Lancaster Rd, London,
W11 1QT

Map
Map

 

Other exhibitions open at Museum of Brands, Packaging and Advertising

Memory and Remedy
London-based multidisciplinary artist Carey Bennett depicts vivid recollections of everyday brands through the method of screen-printing.
Memory and Remedy
10am to 6pm
Notting Hill
Ends on Sat 19th October
2024-06-07
2024-10-19

 

Exhibitions opening soon at Museum of Brands, Packaging and Advertising

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Open from Tue 25th June to Sat 19th October
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2024-06-25
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