Location
Ambika P3,
35 Marylebone Road,
London,
NW1 5LS
Dates
This exhibition CLOSED on Sun, 28th Apr 2024
Cost: Free of Charge
Description
Over the last century, sportswear has evolved from its functional, athletic, and sporting roots to become the daily uniform for billions of people around the world. Founded in 1924, the British company Umbro has been central to this revolution.
Today collaborations between sportswear companies and fashion brands are the norm, but Umbro’s collaboration with Paul Smith in 2002 marked the beginning of this trend. Since then, Umbro has collaborated with over 60 different designers and brands.
Umbro 100 investigates how this relationship has evolved and its significance for both sportswear and fashion, using over 120 examples drawn exclusively from the Westminster Menswear Archive.
Designers featured in the exhibition include: Kim Jones, Aitor Throup, Aries, Palace, Paul Smith, Vetements, Supreme, ALMOSTBLACK, Bikkembergs, Eliminator, Philip Treacy, Slam Jam, Factory Records, FORESOMEONE, Peter Saville, Patta, Off-White, John Smedley, Nigel Cabourn, Christopher Raeburn, Rowing Blazers, NOWHERE FC, Gio Goi, Hanon, House of Holland, KANGHYUK, New Order, Numerals, Sweet Sktbs, R. Newbold, Pretty Green, and N.HOOLYWOOD.
Curated by Prof Andrew Groves and Dr Danielle Sprecher.
Ian has Visited - review here.
Contact and Booking Details
More information at this website.
No need to book tickets - just turn up on the day.
Disclaimer
The information and prices in this listing are presumed to be correct at the time of publishing, but please always check with the venue before making a special trip.
All images are supplied by the exhibition organiser.
This exhibition runs from Fri, 12th Apr 2024 to Sun, 28th Apr 2024
This event runs over several days/weeks. Dates include:
Location
Ambika P3,
35 Marylebone Road,
London,
NW1 5LS