Exhibition: 1950s: Battle of the Toy Brands

This exhibition CLOSED on Sun, 27th Oct 2019

This exhibition has finished.

Coronavirus: Events may be cancelled and venues closed at short notice, you are advised to check on their websites before making a trip.

Cost: £9

The 1950s heralded in a new era for toys in Britain, the end of World War II brought about new creations, inventions and advancements in toys – limitless fun for the nation’s children! Over 500 new toy manufacturers opened in Britain, each competing for the coveted space in children’s hearts. A pivotal decade in the history of toys, this new exhibition delves into the boom of new toys on the market in post-war Britain… prompting us to consider the ways in which toys are advancing into the future for the children of today.

With all to play for, the big guns of the toy world competed to win – Hornby, Brimtoy, Tri-ang and Mettoy all fought for railway supremacy. Merit Grand Prix battled against Scalextric, Pedigree dolls against Palitoy and Rosebud. Matchbox took on rivals Dinky and Corgi. Television characters Sooty, Hank and Muffin the Mule joined a variety of TV games such as Dixon of Dock Green and Emergency Ward 10. Children’s choices ultimately decided the winners and losers – would it be Dan Dare or Noddy?

Contact and Booking Details

More information at this website.

No need to book tickets - just turn up on the day.


Museum of Brands, Packaging and Advertising,

111-117 Lancaster Rd, London,
W11 1QT

Map of Museum of Brands, Packaging and Advertising