SantaCon

Look out for large numbers of people dressed up as Santa and generally behaving as though they are on a pub crawl, which for many is exactly what they are doing.

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At a set time before midday, Santas assemble at three different meeting places in central London—exactly where and when is emailed to Santas only the week before. The three groups of Santas each set off on a different route through London, spreading glad tidings, visiting famous landmarks, and enjoying the odd snifter along the way. Santa flag-bearers lead the way and Santa herders keep Santas on track. Lost or late Santas can find out where Santas will be next by checking the Santanav social media feeds.