Bringing Big Data to Life; adding the psychological perspective

We like to think of ourselves as rational creatures who have full control in our decisions: We absorb information, weigh it carefully, and make thoughtful decisions. However, many of our most crucial choices are actually based on hunches, gut feelings, or automatic reactions that are beyond our consciousness. Dr. Liraz Margalit, Web psychologist who specializes in cognitive psychology and decision-making, will share a comprehensive user behavior study based on analyses of clients in different industries. Using theoretical knowledge from the field of behavioral economics and neuropsychology, she will reveal how different customers make different decisions online while uncover the unconscious processes that underlie their decisions. Based on websites interactions, she will demonstrate how to capture intent, personality traits and motivations to change user flows, and personalized the customer experience accordingly.