A number of restaurants in Mayfair & Belgravia are extending the Eat Out To Help Out scheme through September, following a deal with the area’s main landlord, Grosvenor.
The government supported Eat Out To Help Out scheme is due to end on Monday, but will continue through September in central London.
Participating restaurants and cafes will be offering half-price meals, up to the value of £10, every Monday to Wednesday, and will be reimbursed by Grosvenor in the form of reduced rent.
The motivation behind the extension is that while the scheme to support the hospitality industry has been a notable success, most of the benefit in London seems to have accrued to the suburbs, not the centre. This is likely due to people shying away from public transport and preferring to eat locally.
Central London’s economy has been much slower to recover than many other parts of the UK and the Mayor of London, Sadiq Khan, recently published eight proposals to ‘save the West End’. Restaurant transactions in central London in mid-July were 80% lower than in January. This is compared to many suburbs which had enjoyed a faster recovery and were seeing transactions at, or closer to, pre-pandemic levels.
There isn’t a list at the moment of venues participating in the extension, but basically wander around Mayfair & Belgravia and look for signs in the windows.