Network Rail has started a trial of full-colour, high-definition customer information display at London Waterloo station that’s designed to be easier to read from a distance.
Large colour screens are usually reserved for expensive advertising spaces, but their cost has fallen in recent years, and they offer a lot more flexibility in how they display information compared to the fixed narrow screens used in most stations.
The bright white text is arguably a lot easier to read than the muted orange currently used.
It’s totally coincidental that the top banner which is currently displaying travel safety information could easily be reused for advertising. After all, if you’re an advertiser, what’s the one place in the station that everyone is looking at for a decent amount of time every single day?
The LED display – which measures 3 metres by 1.5 metres – was installed last month by engineers from Network Rail’s Telecoms team and the trial is due to last until December 2020.
A second six-month trial of a larger display (5 metres x 2.5 metres) using the same technology is planned for London Victoria station in late September. Depending on the success of the trial, it could eventually be rolled out across all of Network Rail’s regions in future.