This year’s free travel on London transport over the night of New Year’s Eve is being sponsored by a company that wants you to leave London… albeit only for a short while, for a holiday.

They appear to be the first time a website has sponsored the evening, and a look at previous years, where a sponsor was available, they come from two distinct areas of business.

2001 No sponsor (?) –
2002 Smirnoff Alcohol
2003 No sponsor –
2004 Fosters Alcohol
2005 Natwest Financial
2006 NatWest Financial
2007 No sponsor –
2008 No sponsor (?) –
2009 ING Direct Financial
2010 Wonga Financial
2011 Diageo Alcohol
2012 Diageo Alcohol
2013 Diageo Alcohol
2014 No sponsor –
2015 Kayak Travel website

It would seem that the time of the free travel offer hasn’t changed, running from 23:45pm to 4:30am each year.

Incidentally, the sponsorship covers just a fraction of the cost — in 2003, the cost of the overnight service was £1.7 million.

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One comment
  1. diamond geezer says:
    8 December 2015 at 6:23 pm

    It’s also disingenuous of some publicity to claim that NYE free travel is “thanks to the sponsor”, when it would have happened anyway.

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