As someone who used to do a reasonable bit of Search Engine Optimisation (SEO), I am familiar with one of the key tasks when trying to promote a website – and that is to work out what people would type into a search engine if they were looking for the product/service you want to sell.
An example is that I used to run a section on another website with lots of videos of TV adverts on it – but had I optimised for “tv adverts”, it would have failed as it turned out that most people looking for them actually type “tv commercials” – so that was the key phrase I designed the website around, and hence got lots of traffic.
Anyhow – knowing this, I had the following bit of spam arrive in my email the other day (my highlights):
Hello, my name is Jason Miller and I am an internet marketing specialist. I was looking at websites under the keyword rain clothes and came across your website http://www.ianvisits.co.uk. I see that you’re not ranked on the first page of Google for a rain clothes search.
I’m not sure if you’re aware of why you’re ranked this low but more importantly how easily correctable this is.
There’s no reason you can’t have a top three ranking for the keyword rain clothes based on your site structure and content. You have a very nice site.
Now, I have to admit that he is absolutely correct – this blog and events guide doesn’t rank at all well for that phrase. Then again I don’t rate particularly highly for global thermonuclear war either.
I wonder why?
Oh, I know – it’s because this website has absolutly nothing whatsoever to do with those phrases. I could pay this spammer some cash to get me to the top in Google for that phrase, but would it be beneficial to the web searcher end up on here? I think not.
So, sorry Mr Jason Miller of LinksTiger, but I will decline your kind offer of assistance.