Hide – it’s “apple day”

Today, the tech bloggers of the world will have a collective heart attack and utter wows, goshes and other such suitable exclamations (imagine Dan Cruickshank on drugs) as Apple unleashes its latest products.

The only thing you wont hear is objective, impartial commentary – such is the power of the Steve Jobs Distortion Effect.

It’s not to say that I don’t like the products, I happen to think the iPhone is a competent product – but the way people talk about it would be to suggest that it has been impossible to visit a webpage in the past on mobile phones, which I have been doing for years.

People tell me that it is not possible to do all the things the iPhone does on my current mobile. That is hardly surprising, as the current mobile I use costs a mere fraction of the cost of the iPhone.

Yes, the iPhone is a good smartphone – but its sales represent a tiny fraction of the sales of mobile phones every week, and I am sorry, but I am not going to fall in love with a product simply because it is made by Apple. It has to be suitable for my needs as well – and the iPhone actually isn’t.

Talking to an Apple fanboy is a bit like talking to a Christian fundamentalist – quite scary.

Personally, I shall retreat into my underground bunker and hide for a few days until the blog-storm has passed by.

Whats's on in London: today or tomorrow or this weekend

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