Amazon Launches “Contextual” Ad Platform

Just had an email from Amazon Associates – and they are launching a contextual ad program which could be rather interesting.

The Amazon banner selection is usually quite good – but it always seems to lack a certain “something” – the search queries to generate the banners are a tad narrow in range.

Contextual banners will deliver banners based around the webpage textual content – very similar to how Google AdSense works.

Fortunatly, Google also recently updated their own T&C’s to allow other contextual ad platforms to run on websites along side theirs – so long as the other adverts don’t look similar to the Google adverts.

The Amazon banners look utterly different and this makes is possible for me to run the program.

Whats's on in London: today or tomorrow or this weekend

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