As part of the Bloomsbury Festival, there’s a chance to take in a behind the scenes tour of the grand hotel that dominates the area, the Principal London.

The Principal London is a Grade II* listed landmark building in Bloomsbury that was originally built in 1898 to designs by Charles Fitzroy Doll for the Frederick Hotels Company. Partly in response to the success of the Hotel Russell, Doll received what would become his most famous commission: the RMS Titanic. The ship’s grand dining room was based on the hotel’s restaurant.

The exterior of the hotel was and remains, clad in thé-au-lait (tea with milk) terracotta, with the coats of arms of the world’s countries as they existed in 1898 placed between the spandrels of the first floor and four British Queens guarding the entrance.

The hotel design was very well received in articles of the day, and it went on to have a great influence on the future appearance of the square’s other properties – when their leases came up for review, they were extensively renovated with terracotta to bring one consistent style to the square.

Of late, following an £85 million restoration and refurbishment, a new lease of life has been breathed into the building. The hotel is currently in a “soft-opening” phase following the refurbishment.

Tours are available on Sat & Sun 20th-21st October, are free and can be booked here.


Be the first to know what's on in London, and the latest news published on ianVisits.

You can unsubscribe at any time from my weekly emails.

Tagged with: ,

This website has been running now for over a decade, and while advertising revenue contributes to funding the website, it doesn't cover the costs. That is why I have set up a facility with DonorBox where you can contribute to the costs of the website and time invested in writing and research for the news articles.

It's very similar to the way The Guardian and many smaller websites are now seeking to generate an income in the face of rising costs and declining advertising.

Whether it's a one-off donation or a regular giver, every additional support goes a long way to covering the running costs of this website, and keeping you regularly topped up doses of Londony news and facts.

If you like what you read on here, then please support the website here.

Thank you

Home >> News >> Architecture