The southbound Victoria line platform at Green Park tube station has been given a makeover to promote the BBC’s TV series, The Green Planet. In addition, the Green Park takeover has seen platform signage changed to ‘Green Planet’ to reflect its temporary new name.
The campaign, titled ‘Welcome to Their World’, sees every poster space across the southbound Victoria line platform transformed with imagery of plants that star in the series, from carnivorous underwater life forms to humanoid desert cacti, alongside two digital screens that show the trailer from the five-part series, which launched last night (Sunday 9th January) on BBC One and BBC iPlayer.
Topical for an underground station makeover, the opening episode last night included a gigantic underground fungus that survives by enlisting an army of ants to feed it leaves from nearby plants.
The campaign on the southbound Victoria line platform will run until Thursday evening (13th Jan 2022) – so you have a few days to pay a visit.
Gabriella Neudecker, Director of Customer and Revenue at TfL, said: “It’s great to be working with the BBC and this spectacular station takeover is a great example of how brands can work creatively with TfL. This fantastic installation shows a different way to use our stations in a creative and engaging way to connect with tens of thousands of people.”
The rebranding was carried out by BBC Creative, the BBC’s in-house creative agency.
Stuart Gittings, Creative Lead, BBC Creative, says: “Our goal for ‘Welcome to Their World’ was to showcase the series’ most otherworldly plantlife in the most immersive way possible, so taking over a piece of London’s iconic Underground presented an unmissable opportunity to bring our audience into their world.”
Update: TfL earned £135,000 from the four-day sponsorship contract.