In my job, I get a lot of press releases® and PR from telecoms® and media® firms. As these verbose® statements, filled with useless® fluff and usually® just one sentence® of any use also mention® the company brand name®, they often carry a copyright® or trademark symbol.
That the use of the little® letter in a circle® in no way at all affects® the legal protections afforded to a trademark® is totally overlooked® by the zealous legal official® who demands every i be dotted, every t be crossed and every brandname be despoiled® by the use of an OFFICIAL NOTICE that it is in fact® a brandname.
A simple paragraph® of text can start to look® like it has suffered an outbreak of zits as the pustule tipped circles® are scattered around® the place.
Almost as bad are the trademarks for obscure technical terms that are sent out as a plain TM attached to the end of the word. Is the product called TYPETEYETM or TYPETEYE?
Anyway, please dear writers, stop scattering® the R and C symbols throughout your text – it looks bloody awful® and has absolutely no effect on whether someone® is going to “infringe” your copyright anyway.