The obsession with air fresheners

If you put any of the commercial television channels on for any length of time, you will start to notice that amongst all the adverts for Christmas food, car insurance and exhortations to sue someone – are floods of adverts for air fresheners.

Not just a basic blob of perfumed gel that sits in a corner and helps to hide the odour of cat litter – but a whole range of mechanical devices with ever more complex puffs and spurts designed to ensure we are surrounded by a chemical concoction that triggers seemingly desirable olfactory reactions.

Am I alone in not understanding the appeal of such chemical additions to the atmosphere in a home?

Yes, I have a can of odour removal spray which comes in handy during the winter when I might prefer to keep the windows closed, but at most times of the year if I have a bad smell in the flat, I just open the window and let the airflow do the necessary.

If I lived next to a smelly factory, then a can of odour removal spray might be of more use. But, why would anyone want to sit in room with the aroma of a chemically stimulated pine forest?

It just baffles me.

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