This website maintains a weekly events newsletter, which is rather bland and functional partly as I don’t have the time to make it pretty and partly as I think it works better being functional than pretty.
However, I do have a background in doing pretty sales and marketing emails in my past jobs, so when I get such emails, I do tend to look at them as a customer, but also still with a lingering remnant of my old marketing eye.
Today I received an email from Amazon introducing a new partnership with a retailer selling shoes (ianvisits passim) and what should have been a perfect opportunity for Amazon to use its database about who I am and what I like to target the email has flopped – badly.
The email starts with my name – and my title (Mr) , so they know I am a bloke. The images accompanying the email however are all for ladies shoes.
As no sane bloke looking for a quiet life would ever dare attempt to buy shoes for their female partner – I can only presume that Amazon is convinced that I am a transvestite.
I am now checking my book buying history to work out how they came to that conclusion.