I am advised that people in polyester branded clothing were handing out free Cadbury’s Flakes at various train stations around London this morning. As a non-commuter I no longer see these things happening, but when I did I was always amused to watch the baying mob rush to get whatever free thing is on offer.
Doesn’t matter what it is, so long as it is free.
The Flake is however, one of those products where the advertising is iconic, but the product is a complete disappointment.
I’ve never had a flake that crumbles and flakes as I would expect it to.
Add in that it is made from yeuky Cadbury’s so called “chocolate” just adds to the disapointment.
From the advert, I am expecting a dark latin sexy chocolate that sends me to undreamed of heights of pleasure as I slowly break into a sharp crisp flake of delight.
What I usually get is a stick of preservatives and flavourings with a bland chocolate like taste and that acts more like a squidgy bar of brown gloop.
Now, here’s an idea – why not make the Flake live up to the marketing?
Bring out a genuine dark high coca solids based flake that really is the sort of chocolate that has you wanting to slide into a bath for a luxurious soak – while the telephone rings with a lizard running around the place.
Cadbury’s owns Green & Blacks – bring out a G&B version of the Flake.
Now that is something I would rush to get my hands on if handed out in train stations.
Note for Diamond Geezer readers -Â no I did not get an email from them asking me to write about their product, it just happens this is a thought I have had for some time, and was reminded of it this morning