Due to metal shortages for the war effort during World War Two, GEC ran this advert in the Illustrated London News reminding people why the modern “electric toaster” was no longer available.
But worry not – for once the war is over, then everyone can have even better toasters, so that is something to look forward to.
Can you imaginethe reaction if the Iraq/Afghanistan conflicts had resulted in domestic shortages?
Click for larger version.

yes. the reaction would have brought new meaning to ‘ugly’.