My childhood icon, the Rubik’s Cube has returned in a new form, and I am not happy.
The new version is a solid box with lights – and rather than twisting the cube around, you swipe your finger over the block and that simulates the rotation of the segments.
What a pointless idea!
While both products have the same puzzle to solve – the original is more tactile and somehow alive. The new version sounds like a problem looking for a solution, or just an attempt to jump on the touch-screen mania launched by the Apple iPhone last year.
I will not be buying one, and in fact I shall wander over to eBay and buy an original in protest.
A short Quicktime video of the new product.