Just turned over to BBC News 24 (or whatever they are calling it now) and there was one of those mini ads they run to promote themselves – and this one had the verbal strap-line of “Get the latest weather, every half hour on BBC News”
It made me think – is the weather forecast so difficult to predict that I need the “latest” weather report?
Can’t they rerun one from a couple of hours ago instead of delivering the “latest” report?
I can understand needing the latest news for fast moving stories – even if the BBC, and most of the others, basically seem to just run the same stories in the same order every 30 minutes and only jump into action when something they are interested in happens.
I’ve often wondered if a news channel which basically ran breaking news as it happens from all around the world would prove popular – a sort of Reuters or AP news TV channel. That would prove to be much more interesting I think – rather than just churning out the same story every 30 minutes with negligible changes.
There is so much breaking news happening all the time, and yet the all-day news channels just churn out reruns of the lunchtime/evening news programs. It seems such a waste of the potential for the channel.
Anyhow, I am now looking forward to the latest weather report in 26 minutes time – to see what exciting and urgent changes have happened to the forecast since I last saw it.