Just had an email from Amazon Associates – and they are launching a contextual ad program which could be rather interesting.

The Amazon banner selection is usually quite good – but it always seems to lack a certain “something” – the search queries to generate the banners are a tad narrow in range.

Contextual banners will deliver banners based around the webpage textual content – very similar to how Google AdSense works.

Fortunatly, Google also recently updated their own T&C’s to allow other contextual ad platforms to run on websites along side theirs – so long as the other adverts don’t look similar to the Google adverts.

The Amazon banners look utterly different and this makes is possible for me to run the program.