Comments on: Will we face an advertising backlash?

By: Advertising and Browsing at Elliot Lee

Advertising and Browsing at Elliot Lee — Wed, 29 Nov 2006 13:16:20 +0000

[...] Ian asks, “Will we face an advertising backlash?” and comments on how web browsing is more diverse than any other activity. This is stuff everyone deals with daily. Online advertising is changing our lives, as is web browsing. Where’s it all headed? // Used for showing and hiding user information in the comment form function ShowUtils() { document.getElementById(”authorinfo”).style.display = “”; document.getElementById(”showinfo”).style.display = “none”; document.getElementById(”hideinfo”).style.display = “”; } function HideUtils() { document.getElementById(”authorinfo”).style.display = “none”; document.getElementById(”showinfo”).style.display = “”; document.getElementById(”hideinfo”).style.display = “none”; } [...]

By: Ian Mansfield

Ian Mansfield — Tue, 28 Nov 2006 16:52:56 +0000

Fair enough, although I think “filler content” to pad the gaps would be quite cheap to buy in.

I would be inclined to suggest an “ad break” every 30 minutes to allow for human natures need for toilet breaks, and fill that time with fluff and/or self-promotional messages for Sky services.

A one minute nature program would be quite cheap to buy from stock films.

Channel4 used to do something similar when they first launched to fill in the gaps that they had not sold advertising for yet.

By: Tom (Boyzici)

Tom (Boyzici) — Mon, 27 Nov 2006 18:24:53 +0000

If Sky remove the adverts then they would need to find an extra 15-20% of output to cover these gaps.

By: jakedeeboy

jakedeeboy — Wed, 15 Nov 2006 22:14:49 +0000

I do not watch all that much TV these days and when I do it is usually on advertising free channels (BBC). I guess there are three main reasons why I watch so little TV anymore:
1. Loud and tawdry advertising for products that I have no interest in purchasing that interrupt programmes too frequently and for too long.
2. On screen logos that patronisingly tell me what TV channel I am watching as well as being distracting. I do make an exception for rolling news channels though.
3. Lack of innovation and general dumbing down of standards.

My time is to valuable to be spend watching advertising. I’d gladly pay 10% extra for an ad free service.

Another point to note is that advertising supported TV is free. Surely that is only the case of you do not buy any of the products that are advertised in this way.